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Digital Marketing Manager - UK & EMEA

London , United Kingdom

Ref#: 9677251164

Date published: 11-Mar-2021

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Job Title: Digital marketing manager - social media; UK and EMEA

Location: London

Role Purpose: As part of the digital marketing team, to deliver an industry leading online presence, in collaboration with the EMEA and Global Marketing teams. This role will have a particular focus on social media, leading the development and execution of the company’s UK and EMEA social media strategy, as well as supporting with web, e-comms and other digital

marketing platforms.


Context

CBRE’s go-to-market strategy is to continue to develop an issues/solutions-led approach, as the firm seeks to provide its clients with insight around major issues affecting their businesses and the support to solve them. Marketing plays a crucial role in this by instigating and managing end-to-end campaigns that start in the media   and digital space with brand building around key issues, through to developing relevant and timely content for relationship building in the boardroom which result in generating profitable and sustainable revenue.


Vision

For CBRE to be the pre-eminent, vertically integrated global commercial real estate services and investment firm serving their clients with market-leading collaboration.


KEY RESPONSIBILITIES

 

? Define, communicate and champion the social media strategy and practices across the EMEA  region to maximise return on investment, strengthen the brand and facilitate growth of the business

? Build knowledge and ability across the business, harnessing the potential of our employees to engage on social media, building our presence and amplifying the reach of our content

? Input to the overall EMEA digital marketing strategy.

? Working alongside the digital marketing executive, manage EMEA and UK corporate social media channels, advising and creating innovative, data-driven campaigns to reach core client audiences and target stakeholders

? Work closely with the communications, marketing and research teams to identify and tailor content for social platforms

? Provide guidance and support to service lines and countries in strategy and creation of paid and organic social campaigns

? Keep social media guidelines up to date and advise on client engagement via digital channels

? Working alongside the other members of the digital marketing team, support web, e-comms, apps and other digital marketing applications and projects.

? Lead on regular analysis and reporting on social channels, in conjunction with web and e-comms analytics, to gain valuable client / prospect insight and directly influence marketing strategy

? Manage EMEA budgets across the social media function and create compelling business cases for budget allocation when required

? Identify and engage third party suppliers and participate in selection process

 


SKILLS AND COMPETENCIES

Business

? Digital marketing and social media experience

? Strong analytical abilities

? Strong understanding of commercial drivers for the business and be adept at applying digital methodologies, tools and technologies to develop and communicate insights

? Professional services experience ideally

? Good understanding of CBRE’s business, values, client issues and buyers’ agendas


Personal

? Strong leadership, influencing and motivational skills

? Ability to present well to audiences of any size and to encourage others to share information and ideas

? Able to act under pressure with grace and a sense of humour

? An innovative and creative verbal and written communicator, able to present well and with confidence

? Ability to simultaneously manage multiple projects and a diverse team of stakeholders

? Enhanced problem solving and decision making abilities

? High emotional intelligence

? Exemplary attention to detail

? Committed to the improvement of diversity throughout the workforce


Qualifications and experience

? Minimum of 5 years digital/marketing experience

? Team leadership experience and knowledge of complex organisations

? Proven track record of stakeholder engagement